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Kent Grayson is a Marketing Professor at the Kellogg School of Management at Northwestern University. He holds the Bernice Leonard Lavin Professorship and has been a member of the faculty since September 2002, after spending eight years at the London Business School. Grayson’s research focuses on the role of trust and deception in market exchanges, exploring how consumers distinguish between authentic and counterfeit products. He co-founded the Chicago Consumer Culture Community and the Trust Project at Northwestern, which aims to enhance understanding of management trust. Throughout his career, he has worked with several notable companies, including British Airways, Microsoft, and ExxonMobil, addressing various marketing challenges related to consumer goods and services. Grayson has also received multiple Chairs' Core Course Teaching Awards for his contributions to marketing education.
Kellogg School of Management • Evanston, IL
Currently holds a professorship focusing on marketing.
Kellogg School of Management • Evanston, IL
Teaching marketing at the graduate level.
London Business School • London, UK
Taught marketing courses and conducted research.
London Business School • London, UK
Engaged in teaching and research activities in marketing.
Standard PhD requirements for TGS departments including Chemistry, Physics, and Sociology.