Dr. Kent Monroe

Professor

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Biography

Kent Monroe is the John M. Jones Distinguished Professor Marketing Emeritus at the University of Illinois at Urbana-Champaign. He has a distinguished academic career, holding the position of Professor of Business Administration at the University of Illinois from 1991 to 2005 and serving in various roles including Head of the Department of Business Administration. His prior academic experience includes being the Robert O. Goodykoontz Professor of Marketing at Virginia Polytechnic Institute State University. Monroe has been involved in teaching, research, and consultancy, specializing in pricing strategy and marketing research. He has contributed to various scholarly journals and has served on the editorial board of the Journal of Consumer Psychology. Throughout his career, Monroe has engaged in executive training programs on pricing tactics and has consulted for businesses, governments, and international organizations. He received his D.B.A. in Business Administration from the University of Illinois, an M.B.A. in Marketing from Indiana University, and a B.A. in Economics Mathematics from Kalamazoo College.

Research Interests

Experience

John M. Jones Distinguished Professor Marketing Emeritus

— Present

University of Illinois • Champaign, IL

Distinguished Professor position focusing on marketing.

Visiting Distinguished Scholar

— Present

University of Richmond •

Held visiting scholar position, contributing to academic programs.

External Examiner

— Present

Chinese University of Hong Kong •

Served as an external examiner in a consultancy role.

Head Department of Business Administration

— Present

University of Illinois • Champaign, IL

Oversaw departmental operations and curriculum.

Professor Business Administration

— Present

University of Illinois • Champaign, IL

Taught marketing and business courses while conducting research.

Robert O. Goodykoontz Professor Marketing

— Present

Virginia Polytechnic Institute State University •

Held a distinguished professorship in marketing.

Professor Marketing

— Present

Virginia Polytechnic Institute State University •

Instructed students in various marketing disciplines.

Professor Marketing Head

— Present

Virginia Polytechnic Institute State University •

Led the marketing department at the university.

Market Research Analyst

— Present

Postal Rate Commission •

Conducted market research analyses.

Instructor

— Present

Glenville State College •

Instructed at the college level.

Graduate Research Assistant

— Present

Indiana University •

Assisted in research projects during graduate studies.

Requirements for University of Illinois

Master Program
Requirements
GPA Requirement
Required:3
IELTS
Listening
Required:7
Reading
Required:7
Writing
Required:7
Speaking
Required:7
Overall
Required:7.5
TOEFL
Listening
Required:17
Reading
Required:19
Writing
Required:21
Speaking
Required:20
Total
Required:103
GRE General
Prerequisites
Mathematical background Linear Algebra Calculus
Application Checklist
  • Online application
  • Unofficial transcripts
  • 3 Letters of Recommendation
  • Academic Statement of Purpose
  • Resume/CV
Specialization Notes

GRE is optional for admission to all graduate programs in Statistics. Full status admission requires higher language scores than limited status.