Generate a tailored SOP for Dr. Kevin Mctigue. Improve your application with a focused, well-structured draft.
Kevin McTigue is a Clinical Professor of Marketing at Northwestern University's Kellogg School of Management, where he teaches multiple classes in the MBA and Executive Education programs focused on marketing strategy, advertising, and digital marketing. He serves as the academic director for Kellogg’s Chief Digital Officer program and co-director for the Advertising Marketing Communication Strategy program. Before his full-time appointment at Kellogg, he led the Strategy & Consulting practice for SapientRazorfish, a global digital agency, specializing in developing marketing strategies and digital transformation roadmaps. Prior to this, McTigue had a successful brand management career with Tyson/Hillshire Brands/Sara Lee, where he was involved in major brand campaigns and product development. He has over a decade of experience in advertising agencies, having worked for firms like marchFIRST, JWT, and BBDO. His teaching interests include fundamental marketing principles, advertising strategies, and brand management. McTigue has received multiple teaching awards, emphasizing his commitment to student engagement and successful learning outcomes.
Kellogg School of Management • Evanston, IL
Teaching multiple MBA and Executive Education classes on marketing strategy and related fields.
SapientRazorfish •
Led strategy and consulting practice focusing on digital transformation.
Sara Lee/Hillshire Brands •
Managed brand strategies and product development for several major brands.
BBDO •
Oversaw advertising campaigns and client relationships.
J. Walter Thompson •
Managed advertising accounts and strategic planning.
marchFIRST •
Worked on brand strategy and digital marketing projects.
Abercrombie & Fitch •
Involved in product merchandising and inventory management.
Standard PhD requirements for TGS departments including Chemistry, Physics, and Sociology.