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Dr. Kevin Kam Fung is an internationally recognized thought leader in hospitality and tourism management. He has received 37 research awards and his research expertise lies in services marketing, with a strong emphasis on human factors and service innovations, customer engagement, digital marketing, the sharing economy, and human-AI interactions. He is ranked among the top 10 scholars globally in major research topics related to Hospitality Marketing, Customer Engagement, Sharing Economy, Customer Experience, and Tourism Marketing based on citations in Google Scholar. Dr. So has published more than 100 scientific publications, with 80 appearing in highly acclaimed A+ journals in the discipline. Before joining Purdue University, he held the William S. Spears Chair in Business and served as a professor and Ph.D. program coordinator at the School of Hospitality and Tourism Management at Oklahoma State University. His work has been supported by funding from various institutions, including the U.S. Department of Commerce and the American Hotel and Lodging Association. Dr. So has also served on editorial boards for numerous leading academic journals and his publications have consistently ranked as highly cited in top-tier hospitality tourism management journals.
GRE is not required.