Dr. Kirby Shannahan

Biography

Dr. Kirby Shannahan holds a Bachelor of Science in Psychology from Memorial University of Newfoundland, a Master of Arts in Sports Management from the University of New Brunswick, and a Doctor of Philosophy in Business Administration with a focus on Marketing and Supply Chain Management from the Fogelman College of Business and Economics, University of Memphis. He joined the Faculty of Business Administration at Memorial University in July 2009, following his role as an Assistant Professor at the University of New Brunswick. Dr. Shannahan is a dedicated member of the American Marketing Association and the Society for Marketing Advances, contributing as an author, reviewer, and conference session track chair. His teaching covers a range of subjects including Introduction to Marketing Strategy, Professional Selling, Salesforce Management, International Marketing, and Customer Relationship Management, a course he co-developed with Dr. Rachelle Shannahan. His research interests lie in Salesforce Management, Marketing Research, Customer Relationship Marketing, and Integrated Marketing Communications, with a particular focus on assisting sales organizations in identifying, recruiting, and retaining effective sales force members. His work has been published in reputable outlets including the Journal of the Academy of Marketing Science, the Journal of Personal Selling & Sales Management, and the Journal of Business & Industrial Marketing.

Research Interests