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Kirk Kristofferson is an Assistant Professor at Ivey Business School, where he is also the George Mary Turnbull Faculty Fellow. He earned his Ph.D. from the University of British Columbia in Vancouver, Canada. His research focuses on social influence and the effects of prosocial behavior in marketplace contexts. Kirk investigates the persuasive effects of emerging technologies in marketing, with an emphasis on virtual reality and artificial intelligence. His work has been published in leading academic journals, including the Journal of Consumer Research and the Journal of Consumer Psychology, and has been featured in notable media such as Time Magazine and the Harvard Business Review. Kirk has received $650,000 in external funding for his research and is recognized as one of Ivey's top-performing researchers. Currently, he directs the Ivey Behavioral Lab and teaches in the HBA, MBA, and PhD programs. His areas of expertise include Consumer Psychology and Marketing Strategy, and he is committed to integrating cutting-edge research into Ivey’s dynamic classroom environment. Furthermore, Kirk has been honored with multiple teaching awards, including the David G. Burgoyne Teaching Award at Ivey and the John W. Teets Outstanding Undergraduate Teaching Award at Arizona State University. He is also actively involved in editorial roles for various academic journals.
Ivey Business School • London, Ontario
Teaching various programs and conducting research on Consumer Psychology and marketing.
Streams include Archaeology and Bioarchaeology, and Sociocultural Anthropology.