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Kirk Plangger holds the Chair in the Department of Marketing at King's College London and serves as the Associate Dean for Doctoral Studies at King’s Business School. His research focuses on consumer-led digital marketing strategies, including areas such as artificial intelligence in marketing and immersive digital experiences. With a background that includes a PhD and MBA from Simon Fraser University, Plangger also has extensive international management experience in Tokyo, Japan. He is actively involved in projects that examine the implications of new digital technologies on marketing strategies. His work has been published in top journals and he has been funded by significant research grants. He is also an associate editor for various esteemed marketing journals and frequently contributes to popular media discussions.
King's College London • London, England
Professor Plangger leads research and teaches in digital marketing and strategic marketing management.
Requirements are consistent across King's Business School and Social Science & Public Policy departments for standard Master's entries.