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Ko de Ruyter is a professor of Marketing in King’s Business School at King's College London. His research focuses on customer loyalty, marketing strategy, and technology in organizational frontline contexts. He has published widely in prestigious academic journals, including the Journal of Marketing, Journal of Consumer Research, and Management Science. De Ruyter has played a significant leadership role in the academic research community and was honored with a lifetime achievement award from the American Marketing Association. His work is characterized by a passion for the practical relevance of research, aiming to provide insights that add value to businesses and their customers. With a proven track record of collaborating closely with decision-makers in both private and public sectors, he is adept at addressing marketing challenges and opportunities. An internationally recognized speaker at business events and conferences, he effectively communicates the transformative potential of innovative technologies for enhancing business performance.
King's College London • London
Leading research efforts in marketing, focusing on customer loyalty and strategy.
Requirements are consistent across King's Business School and Social Science & Public Policy departments for standard Master's entries.