Professor Dr. Koert Van Ittersum

Biography

Koert van Ittersum is a Professor of Marketing at the University of Groningen, specializing in consumer well-being and psychology. With a focus on health, spending, sustainability, and branding, he integrates these fields to explore how consumer behavior impacts overall wellbeing. His research involves understanding the dynamics of consumption and communication, aiming to enhance consumer awareness and facilitate healthier choices. This work contributes to the academic insights into marketing strategies that consider consumer welfare as a priority.

Research Interests