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Kristen Duke is an Assistant Professor of Marketing at the Rotman School of Management, University of Toronto. She is a research fellow at Rotman's Behavioral Economics, and her work focuses on optimizing decision-making environments to improve financial choices, mental and physical health decisions, cognitive performance, and sustainable behaviors. Her research has been published in prestigious journals including the Journal of Consumer Research, Marketing Science, and Nature Medicine, and she has been featured in high-profile media such as Late Night with Seth Meyers, Harvard Business Review, and The Wall Street Journal. Kristen serves on the editorial boards of the Journal of Consumer Research and Marketing Letters. She has received several recognitions, including being named one of the 2025 Poets & Quants 40 Under 40 MBA Professors, a 2023 Marketing Science Institute Young Scholar, and a 2022 Petro-Can Young Innovator. Her research has earned significant accolades, including the #1 Business School Research Paper for Social Impact in 2020 and the AMA-EBSCO-RRBM Award for Responsible Research in Marketing in 2021. Kristen holds a PhD from the University of California, San Diego, and a BA from the College of New Jersey.
Department of Sociology