Dr. Kristen Schiele

Associate Professor

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Biography

Kristen Schiele is an Associate Professor of Clinical Marketing at the University of Southern California's Marshall School of Business. She serves as the Academic Director of the Master of Science in Marketing program and is involved in teaching, curriculum development, and mentoring. Her research interests encompass design thinking, digital marketing strategies, and innovations in marketing education. Schiele has co-authored 'Mobile Marketing Essentials' and frequently speaks on emerging trends in user experience and human-centered design. As a Fulbright Scholar, she has conducted research in Portugal. Schiele has received the Evan C. Thompson Faculty Mentoring Leadership Award and has actively contributed to the Marketing Educators Association as the President-Elect, focusing on enhancing the marketing curriculum and engaging with students across diverse marketing topics.

Research Interests

Design Thinking Digital Marketing Marketing Education User Experience

Courses

Digital Marketing Fundamentals Strategy Execution: User Experience (UX) Design User Experience (UX) Design Marketing Special Topics in Marketing

Requirements for University of Southern California

Master Program
Requirements
GPA Requirement
Required:3
TOEFL
Listening
Required:20
Reading
Required:20
Writing
Required:20
Speaking
Required:20
Total
Required:90
IELTS
Listening
Required:6
Reading
Required:6
Writing
Required:6
Speaking
Required:6
Overall
Required:6.5
GRE General
Prerequisites
Bachelor's degree in Engineering, Math, or Hard Science
Application Checklist
  • Online application
  • Official transcripts
  • Personal Statement
  • Resume/CV
  • Letters of Recommendation (not required for MS CS, but allowed)
Specialization Notes

GRE is NOT required for Master's applicants for 2025-2026.