Dr. Kristina Auxtova

Biography

Kristina Auxtova is a Lecturer at the University of Edinburgh Business School, specializing in the intersection of marketing and sustainability. Her academic journey began with a Bachelor's degree in International Management Intercultural Studies from the University of Stirling, followed by a Master's degree in International European Business from EM Strasbourg and a PhD from the University of Edinburgh. Since joining the University of Edinburgh Business School in May 2022, she has taken on various roles including Academic Director for Ethics, Responsibility and Sustainability and Course Co-Organizer for subjects like 'Marketing & Climate Change'. Auxtova's research interests center around ethical consumption practices, advertising regulation, and the societal impacts of marketing, particularly in non-profit contexts. Her doctoral work employed stakeholder theory to analyze advertising tactics used in public and non-profit organizations. A qualitative researcher, she employs discourse analyses and works with archival data to inform her studies. Auxtova is also passionate about education, focusing on pedagogical methods that integrate ethics and sustainability into the classroom. In her previous roles, she has contributed to various nonprofit organizations and held positions at the University of Dundee and University College Cork.

Research Interests

Experience