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Kristina Bäckström is a Senior Lecturer in the Department of Service Studies at Lund University. Her research focuses on fields such as marketing and consumer culture studies, particularly examining consumers’ experiences and practices in retail contexts. Bäckström's dissertation explores leisure shopping activities, delving into the subjective experiences that consumers encounter amidst the wider sociocultural setting. Inspired by the phenomenological tradition, her work investigates microsociological issues related to how consumers find meaning in leisure-time shopping. She is particularly concerned with the multifaceted and dynamic nature of consumption forms, viewing shopping through a lens that transcends simplistic notions of being merely laborious or enjoyable. Bäckström also studies how retail store environments shape the meanings and experiences of shopping activities. Her expertise aligns with the UN Sustainable Development Goals, particularly the aim of promoting sustainable consumption and production patterns.
Includes Master of Science in Politics and Society of the Contemporary Middle East and European Affairs.