Dr. Lakshman Krishnamurthi

Professor

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Biography

Lakshman Krishnamurthi is the Montgomery Ward Distinguished Professor of Marketing at the Kellogg School of Management, Northwestern University. He holds a Bachelor's degree in Electronics Engineering from the Indian Institute of Technology, Chennai, a Master's in Business Administration from Louisiana State University, a Master’s in Statistics, and a Ph.D. in Marketing from Stanford University. With extensive teaching experience, Krishnamurthi has been awarded numerous accolades for his contributions to education, including the Sidney J. Levy Teaching Award and being voted 'Teacher of the Year' in various programs. His research interests include the impact of price and advertising on consumer purchase decisions, new product strategy, and competitive strategy application through conjoint analysis. He has served on the editorial boards of prestigious journals like Marketing Science and the Journal of Marketing Research. He has also consulted for major companies such as Pearson and Medtronic and conducted executive education seminars for leading firms like Microsoft and Johnson & Johnson.

Research Interests

Impact Of Price On Consumer Behavior Advertising New Product Strategy Competitive Strategy Conjoint Analysis

Experience

Montgomery Ward Distinguished Professor

1992-01-01 — Present

Kellogg School of Management, Northwestern University • Evanston, IL

Holds a distinguished chair and teaches courses related to marketing strategy and pricing.

Chairman of Marketing Department

1993-01-01 — 2004-01-01

Kellogg School of Management, Northwestern University • Evanston, IL

Led the marketing department, overseeing faculty and curriculum.

Associate Professor

1990-01-01 — 1992-01-01

Kellogg School of Management, Northwestern University • Evanston, IL

Taught various marketing courses and engaged in research.

Associate Professor

1989-01-01 — 1990-01-01

University of Illinois Chicago • Chicago, IL

Conducted research and taught marketing courses.

Visiting Associate Professor

1988-01-01 — 1989-01-01

University of Illinois Chicago • Chicago, IL

Engaged in teaching and research activities in marketing.

Assistant Professor

1980-01-01 — 1988-01-01

Kellogg School of Management, Northwestern University • Evanston, IL

Developed and taught undergraduate and graduate marketing courses.

Awards

#

Sidney J. Levy Teaching Award

2011-01-01
#

Teacher of the Year

2006-01-01
#

Donald R. Lehmann Award

2000-01-01

Requirements for Northwestern University

Doctorate Program
Requirements
GPA Requirement
Required:3
TOEFL
Total
Required:90
IELTS
Overall
Required:7
Prerequisites
U.S. Bachelor's degree or equivalent
Application Checklist
  • Online application
  • Transcripts
  • Letters of recommendation
  • Statement of purpose
  • Resume/CV
  • TOEFL/IELTS scores (if applicable)
Specialization Notes

Standard PhD requirements for TGS departments including Chemistry, Physics, and Sociology.