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Lars is a Lecturer in Marketing at the UWA Business School. His research interests focus on advanced technologies, consumer psychology, and ecosystem approaches. He has published extensively in top peer-reviewed journals such as Psychology & Marketing, Journal of Retailing and Consumer Services, and Journal of Consumer Behaviour. Lars currently teaches 'Marketing Management' at the postgraduate level and 'Digital Marketing' at the undergraduate level. He also serves on the Education Committee at the UWA Business School. His expertise includes Value Co-Creation and Artificial Intelligence, which relate to the UN Sustainable Development Goals. Lars holds a Doctorate in Philosophy with a study on interactional value co-creation in a digital context from the University of Queensland, a Master's in Marketing (Research) from Griffith University, and a Bachelor of Arts from Macquarie University.
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