Dr. Lars Groeger

Biography

Lars Groeger is a senior lecturer at Macquarie University, focusing on management education and research. His work combines a passion for teaching with expertise in customer engagement, strategic marketing, design-led innovation, and business model innovation. Over the past ten years, Lars has taught courses such as Business Model Innovation, Strategic Marketing Management, and Consumer Behaviour to both MBA students and executives in Sydney and Hong Kong. He was appointed as the acting Chair Professor of Innovation Management and Entrepreneurship at the University of Potsdam from 2019 to 2020 and has served as a Design Thinking Coach at the HPI School of Design Thinking in Potsdam, Germany. Lars is also an Affiliate Professor at RWTH Aachen. His research delves into design thinking capabilities, leadership, and business models within complex adaptive systems, particularly concerning university incubators and customer engagement. He has published extensively in leading academic and professional journals. As a co-founding partner of Fisherfolk, a strategy education consultancy, Lars collaborates with global corporations, startups, and public institutions on topics like co-creating market-facing strategies and building innovation capabilities within senior leaders and teams. Lars balances his professional life between Sydney and Berlin, where he resides with his wife and daughters.

Research Interests

Experience