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Laurence Ashworth is a researcher and teacher at the Smith School of Business at Queen’s University. He teaches courses on Principles of Marketing and Consumer Behaviour to undergraduate, M.Sc., PhD, and M.B.A. students. Ashworth completed his PhD in Marketing at the University of British Columbia in 2004. His research focuses on social and emotional influences on consumer decision-making, and it has been published in top journals, including the Journal of Consumer Research and the Journal of Marketing. He has made contributions to the understanding of consumer behaviour through various topics, such as behavioral economics, decision making, and consumer gifts. Alongside his research, Ashworth has taken on various academic roles at Queen’s University, including serving as Chair of Queen's Executive Education and as Associate Dean of Research. His work has also been cited in major media outlets, highlighting his engagement in both the academic and public spheres.
Smith School of Business, Queen's University • Kingston, ON
Smith School of Business, Queen's University • Kingston, ON
Smith School of Business, Queen's University • Kingston, ON
Smith School of Business, Queen's University • Kingston, ON
Smith School of Business, Queen's University • Kingston, ON
University of British Columbia • Canada
University of British Columbia • Canada
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