Dr. Laurence Vincent

Biography

Laurence Vincent is a faculty member at the USC Marshall School of Business, specializing in branding, consumer behavior, consumer experience, and disruptive technology. His expertise in entertainment marketing and talent programs is noteworthy, having presented a range of innovative concepts in his courses and publications. He authored 'Legendary Brands,' which has been translated into seven languages, highlighting the emotional connections of iconic brands like Apple and Nike. Laurence's work focuses on the strategic planning and growth formulation necessary for successful branding and customer engagement. He is recognized as a thought leader and frequently contributes to discussions on marketing strategies and brand identity. His publications explore how brands can build lasting relationships with consumers through effective storytelling and brand experience. Additionally, Laurence actively engages in research initiatives and collaborative projects, helping students navigate the complexities of market performance evaluation and strategic management in a global context.

Research Interests

Courses