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Laurens Rook is an Assistant Professor in Technology, Policy, and Management at Delft University of Technology in the Netherlands. He received his Ph.D. from the Rotterdam School of Management and holds both Bachelor's and Master's degrees in Communication Studies from the University of Amsterdam. Laurens' research focuses on online personalization and creativity in decision-making behavior within human-computer interaction settings. He investigates how 'smart' machine learning-based information systems can provide personalized decision support to users. His interests extend to understanding how technology can help individuals make choices that are imaginative, prosocial, environmentally sustainable, and beneficial for their mental and physical health. His work has been published in several journals, including OMEGA and the Journal of Cleaner Production, and he regularly contributes to conferences such as the ACM SIGAPP and IEEE events. He collaborates closely with econometricians and computer scientists in various countries to explore these themes. Laurens teaches several courses, including (Quantitative) Research Methods and High-Tech Marketing, and has been actively leading these courses since 2008.
Requirements apply generally across engineering and science master programs. Specific tracks like Architecture require a digital portfolio.