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Lawrence Lichty is a Professor Emeritus at Northwestern University, where he has significantly contributed to the field of communication. His research interests encompass media history, audience research, programs history, and documentary studies. Dr. Lichty's academic journey includes a PhD in Speech with a focus on Radio-Television from Ohio State University, complemented by a Master's degree in the same area from the same institution, and a Bachelor’s degree in Telecommunications from the University of Southern California, where he graduated cum laude. He has collaborated on numerous publications, including the influential book 'Ratings Analysis: Audience Measurement Analytics,' co-authored with James G. Webster and Patricia F. Phalen, now in its fourth edition, which highlights critical methodologies in audience measurement analytics.
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