Dr. Leanne Carter

Assistant Professor

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Biography

Senior Lecturer in the Faculty of Business and Economics at Macquarie University with 20 years of academic experience, involving teaching both undergraduate and postgraduate marketing management subjects. I supervise honours and PhD students, having a specialized focus on Work Integrated Learning (WIL), including internships and embedding WIL into the curriculum. As Academic Director for PACE, I foster key industry partnerships that support the Bachelor of Commerce program and contribute to its accreditation and assurance of learning outcomes. My research interests center on consumer behaviour, internal marketing, market orientation, and developing employability capabilities through internships. I also delve into learning orientation, business simulations, peer assessment, and social marketing. My latest textbook is titled 'Social Marketing: Good Intentions, 2nd Edition' which discusses social, environmental, and health issues affecting individuals and communities. I have an extensive industry background with 15 years in corporate roles and maintain strong links with industries to ensure relevance in student employability.

Research Interests

Consumer Behaviour Internal Marketing Market Orientation Work Integrated Learning Social Marketing

Experience

Program Director, Bachelor of Commerce

2016-01-01 — Present

Macquarie University • Macquarie, NSW

Responsible for directing the Bachelor of Commerce program while ensuring accreditation and a strong educational framework.

Academic Director PACE

2011-01-01 — 2015-01-01

Macquarie University • Macquarie, NSW

Led initiatives to enhance work-integrated learning and partnerships with industry.

Senior Lecturer

2011-01-01 — Present

Macquarie University • Macquarie, NSW

Conducted lectures in marketing and supervised postgraduate students.

Lecturer

2006-01-01 — 2011-01-01

Macquarie University • Macquarie, NSW

Taught undergraduate courses in marketing.

Associate Lecturer

2001-01-01 — 2006-01-01

Macquarie University • Macquarie, NSW

Assisted in delivering courses and supporting students academically.

Associate Lecturer

1998-01-01 — 2000-01-01

University of Western Sydney • UWS

Engaged in teaching and research activities in marketing.

Awards

#

Macquarie University Research Excellence Award

2014-01-01
#

B/HERT Award

2013-01-01

Requirements for Macquarie University

Master Program
Requirements
GPA Requirement
Required:3
IELTS
Listening
Required:6
Reading
Required:6
Writing
Required:6
Speaking
Required:6
Overall
Required:7
TOEFL
Listening
Required:20
Reading
Required:20
Writing
Required:20
Speaking
Required:20
Total
Required:94
PTE
Listening
Required:58
Reading
Required:58
Writing
Required:58
Speaking
Required:58
Overall
Required:65
Prerequisites
Bachelor degree from a recognised institution Minimum 3 years full-time equivalent work experience at a managerial/professional level
Application Checklist
  • Official Academic Transcripts
  • Curriculum Vitae (CV)
  • Statement of Motivation
  • Evidence of Work Experience
Specialization Notes

Applied to Department of Business (MBA Program).