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Passionate about bridging industry practices with academic insights to create enriched, real-world learning experiences for students. His career spans international marketing where he established overseas representative offices, along with practice-oriented research funded by UK research councils and the Singapore government. This work brings a global and pragmatic perspective to his endeavors. His academic journey includes teaching at universities in China, the UK, and Singapore, and he has advised businesses and government bodies on strategically adopting emerging technologies.
Department of Economics