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Léna Griset is an Assistant Professor specializing in marketing at the Ted Rogers School of Management, Toronto Metropolitan University. Her research focuses on the intersection of digital transformation, health communication, and influencer marketing strategies. Griset's work examines how digital platforms and opinion leaders shape consumer behavior with an emphasis on public health, trust, and compliance. She investigates responsible marketing strategies in highly regulated sectors, particularly in healthcare, where brand trust is critical for treatment adherence. With extensive international experience across Europe, Oceania, and North America, her research also explores the cross-cultural dimensions of consumer behavior and how cultural contexts influence perceptions in diverse markets. She holds a PhD in Marketing from Université Côte d’Azur, France, where her dissertation explored the influence of opinion leaders in the primary goods sector. Prior to her academic role, she gained professional experience in the luxury sector with brands such as Cartier and Breitling and has significant teaching experience at leading European business schools, including EDHEC Business School and ESMT Berlin.
Department of Chemical Engineering