Professor Dr. Lena Hansson

Biography

Lena Hansson is a Senior Lecturer at the University of Gothenburg, specializing in digitalization and consumption in retail settings. Her research explores various aspects of consumer behavior, particularly the impact of technology on shopping practices among different generation cohorts. She has contributed to numerous publications addressing themes such as online shopping trends, grocery shopping dynamics during the COVID-19 pandemic, and the role of mobile devices in shaping consumer interactions with retail environments. Hansson is actively engaged in conferences and workshops focusing on contemporary issues in marketing and consumer research, reflecting her commitment to understanding the evolving landscape of consumer culture. Her work emphasizes the importance of ethical consumption and the influence of digital tools on consumer choices, showcasing her expertise at the intersection of design and marketing strategies. Throughout her academic career, she has demonstrated a strong dedication to advancing knowledge in her field through research and teaching, making significant contributions that resonate across various platforms in the retail and consumption domains.

Research Interests

Experience