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Lennart Baardman is an Assistant Professor of Technology and Operations at the Ross School of Business, University of Michigan, since 2019. His research interests focus on retail analytics using predictive and prescriptive techniques, mathematical modeling, optimization, statistics, and machine learning to solve practice-oriented data-driven problems primarily in revenue management and supply chain management in retail contexts. His work is motivated by data from collaborations with companies such as Adobe, Amazon Fresh, and Oracle, among others. Baardman holds a Ph.D. in Operations Research from the Massachusetts Institute of Technology, an M.A.St. in Mathematics from the University of Cambridge, and a B.Sc. in Econometrics and Operations Research from the University of Groningen.
Department of Electrical Engineering and Computer Science