Dr. Letizia Alvino

Biography

Letizia Alvino is an Assistant Professor at the University of Twente in the Department of Behavioural Management and Social Sciences. Her teaching includes courses at both undergraduate and master's levels on topics such as digital marketing, consumer behavior, research methodology, and entrepreneurship. Letizia has collaborated with numerous institutions, serving as a visiting scholar at Delft University of Technology, IULM University in Italy, and Thapar University in India. Her research focuses on the intersection of consumer neuroscience and marketing, aiming to understand the decision-making processes of consumers and the physiological mechanisms that influence these actions. Letizia has published various articles and books, including works on sustainable marketing and consumer behavior within the clothing industry. She is also involved in editorial roles and conference presentations, highlighting her commitment to advancing knowledge in neuromarketing and sustainable practices.

Research Interests

Experience