Dr. Lewen Wei

Biography

Lewen Wei is a Lecturer at the University of New South Wales, Sydney, specializing in persuasive communication and its influence on cognition, emotion, and behavior through the lens of media technologies. His research program focuses on the immediate temporal effects of message attributes, including format, content, and source, primarily in the context of social network sites and gamification. Lewen promotes the cultivation of sustainable self-identities and resilient communities through technology-mediated communication. He utilizes a variety of methodologies, including quantitative and qualitative research, as well as computational techniques, and is proficient in data analytics and game design. His work spans interconnected research areas such as digital advertising/marketing, corporate social responsibility, crisis communication, and human-technology interaction. He has published in respected peer-reviewed journals and has a strong academic background with a Bachelor’s degree in Editing and Publishing, a minor in Computer Science Technology from Wuhan University, a Master’s degree in Media Studies, and a Doctorate in Mass Communications with a minor in Social Data Analytics, both from Pennsylvania State University. Prior to joining UNSW, Lewen was a postdoctoral research fellow in the Gamification Group at Tampere University, Finland.

Research Interests

Experience