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Associate Professor Lewis Lim specializes in luxury marketing at Nanyang Technological University's Nanyang Business School. He has received his Ph.D. and Master's degree from Indiana University-Bloomington, USA, and holds a Bachelor's degree with First Class Honours from the National University of Singapore. Professor Lim's expertise lies in the field of luxury marketing, where he collaborates with numerous luxury brands including those in the automotive, watch, jewelry, beauty, leather goods, and lifestyle sectors. He conducts classes that feature projects partnered with top luxury brands around the world and actively speaks on various luxury topics at industry events. His research on luxury omnichannel strategies has been published in the Harvard Business Review and several other academic journals, such as the Journal of International Business Studies and the Journal of Business Research. Over his 15-year career, he has been a dedicated educator, receiving a total of 11 teaching awards, including the Nanyang Education Award and the Nanyang MBA Teacher of the Year. In addition to his academic roles, he is actively involved in consulting and providing executive education to both profit and non-profit organizations in the region.
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