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Professor Li-Chun Zhang is a leading expert in Social Statistics at the University of Southampton. His research focuses on various facets of data analysis, notably in the areas of graph sampling, integrated data analysis, and the statistical utilization of administrative sources. He is committed to methodological innovation, especially in survey methods and population size estimation, employing machine learning techniques where applicable. As a member of the Methodological Innovation research group, he has contributed to multiple significant projects, enhancing the understanding and application of statistical methodologies in social science research. Professor Zhang is actively accepting PhD students, offering opportunities for research in innovative areas of social statistics. His noted collaborations include working with several esteemed researchers and institutions, funded by major grants such as the Economic and Social Research Council and European Union initiatives. His work has been crucial in developing new methodologies for small area estimation, addressing complex statistical challenges in contemporary research.