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Liem Viet Ngo is an Associate Professor in the Marketing Department at the University of New South Wales (UNSW Sydney), Australia. He obtained his Doctor of Philosophy degree from the University of Newcastle, Australia, and has a Master of Business Administration from the Asian Institute of Technology, Thailand, as well as a Bachelor of Engineering from Ho Chi Minh City University of Technology, Vietnam. Professor Ngo's research focuses on areas such as marketing, branding, innovation, and entrepreneurship, with a particular emphasis on the Asia Pacific region. He has contributed extensively to academic literature, with publications in prestigious journals including the Journal of Product Innovation Management, British Journal of Management, and Australasian Marketing Journal. He has served in various academic roles at UNSW Sydney, including Research Coordinator and Postgraduate Coursework Coordinator, and is currently the Editor-in-Chief for the Australasian Marketing Journal. In addition to his research and teaching, Professor Ngo is a member of several professional organizations, including the American Marketing Association and the Academy of Management.
UNSW Sydney • Sydney, Australia
Teaching courses including brand management, digital marketing, and advertising, and serving as Research Coordinator.
Includes Business Intelligence, Enterprise Systems, and Cybersecurity Management streams.