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Lili Qiu is an Adjunct Research Fellow and Academic Tutor at the University of Western Australia Business School. She holds a PhD in innovation, marketing, and management, complemented by double master's degrees in Electronic Business and Commerce and a Bachelor of Arts. Her primary research interests include Innovation, Strategies, Big Data Modelling, Digitalisation, Internationalisation, and Consumer Behaviours. Lili has extensive industry experience, having worked in China and Australia across various sectors such as media, services, and higher education. Her roles have included Project Manager, Data Analyst, Marketing Manager, and Copywriter. At UWA, she has also served as Data Lead Project Manager for numerous accreditation projects involving several schools. Lili has published over 100 articles in newspapers and magazines and has contributed to pioneering initiatives in marketing and online platforms. Currently, she coordinates units in higher education and tutors courses at UWA such as Data-Driven Decision Making, Big Data Marketing, Marketing Analytics, and Consumer Behaviours.
University of Western Australia Business School • Perth, Australia
Responsible for teaching and coordinating various units within the Business School, specializing in Data-Driven Decision Making, Big Data Marketing, and Marketing Analytics.
Requirements are standardized across the Graduate School for most Master by Coursework programs at UWA.