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Lina Altenburg is an Assistant Professor of Marketing at the Erasmus School of Economics, Erasmus University Rotterdam. Her research centers on the marketing challenges faced by retailers, particularly focusing on the unique challenges of the physical retail channel. Additionally, she investigates the evolution of physical stores and the innovative approaches that can be implemented to enhance customer shopping behavior. Her analysis also includes external location factors that influence store performance. Lina's empirical work employs time-series spatial econometric models. Her research has been published in the Journal of Retailing. She obtained her PhD from KU Leuven in Belgium.
Department of Econometrics / MSc Econometrics and Management Science.