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Professor Dr. Linda Hollebeek

Professor

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Biography

Linda Hollebeek is a Visiting Professor at Umeå University, focusing on Business Administration and Marketing. Her research interests include understanding customer engagement and the impact of digital marketing strategies on consumer behavior. Linda has contributed significantly to the field through her publications and has been recognized as one of the world's most cited researchers. Her innovative approach integrates marketing theory with practical insights, making her work highly relevant in today's fast-evolving marketplace.

Research Interests

Business Administration Marketing Customer Engagement Digital Marketing

Requirements for Umeå University

Master Program

Requirements

GPA Requirement
Required:2.5
IELTS
Listening
Required:5.5
Reading
Required:5.5
Writing
Required:5.5
Speaking
Required:5.5
Overall
Required:6.5
TOEFL
Writing
Required:20
Total
Required:90
PTE
Overall
Required:62

Prerequisites

Bachelor's degree (180 ECTS) in relevant field At least 90 ECTS in the main subject area

Application Checklist

  • Bachelor's degree certificate
  • Transcripts of records
  • Proof of English proficiency
  • Copy of passport
  • Letter of Motivation (certain programs)
  • CV (certain programs)

Specialization Notes

Requirements are standard for Master's programs across Social Sciences and Humanities at Umeå. English 6 proficiency is the general rule.