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Linda Hollebeek is a Visiting Professor at Umeå University, focusing on Business Administration and Marketing. Her research interests include understanding customer engagement and the impact of digital marketing strategies on consumer behavior. Linda has contributed significantly to the field through her publications and has been recognized as one of the world's most cited researchers. Her innovative approach integrates marketing theory with practical insights, making her work highly relevant in today's fast-evolving marketplace.
Requirements are standard for Master's programs across Social Sciences and Humanities at Umeå. English 6 proficiency is the general rule.