Dr. Lindsay Mcshane

Biography

Lindsay McShane is an Associate Professor at the Sprott School of Business at Carleton University. She holds a Bachelor of Business Administration from Bishop's University, a Master of Science in Marketing from Queen's University, and a PhD in Marketing, also from Queen's University. Dr. McShane's research delves into various aspects of marketing, focusing on social responsibility, ethical decision-making, and consumer judgment. Her work encompasses the development of theories related to consumers' fairness judgments and the impact of corporate social responsibility on consumer behavior. Furthermore, she is advancing her research on digital brand engagement, utilizing large datasets from digital platforms such as websites and social media to explore how content characteristics influence consumer engagement. Dr. McShane is an active member of the Association for Consumer Research, the Society for Consumer Psychology, and the American Marketing Association.

Research Interests