Dr. Lindsay Meredith

Biography

Lindsay Meredith is a Professor Emeritus in Marketing at Simon Fraser University, specializing in business-to-business strategic marketing. His research areas include demand estimation, marketing strategy, customer profiles, and marketing data analysis. Throughout his career, he has served on review boards for numerous publications, including the Journal of Business & Industrial Marketing and Industrial Marketing Management. Notably, his articles have appeared in prestigious outlets such as Harvard's Review of Economics and Statistics and the Columbia Journal of World Business. In recognition of his contributions, an article authored by him was selected as one of the top 50 articles among 15,000 published in 400 business journals worldwide. In addition to his academic work, Meredith has co-authored a widely used business-to-business marketing textbook that is sold internationally. He has extensive experience in the business sector, having spent 33 years in multinational corporations and has provided consulting services at senior levels of government. Meredith has conducted numerous media interviews, including appearances on BBC and various Canadian and American radio and television broadcasts, showcasing his expertise in marketing and communications. He has also contributed significantly to public discussions through interviews in major publications such as Time Magazine and Newsweek. His academic commitment is reflected in his various contributions to marketing education and research, as highlighted by his extensive publication record and engagement with the academic community.

Research Interests

Experience