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Linwei Ma is a Graduate Student at the University of Wisconsin–Madison in the Department of Consumer Science. She is pursuing her PhD in Human Ecology with a focus on Consumer Behavior & Family Economics. Her research interests encompass consumer decision-making processes, cultural values, and behavioral economics. Linwei's academic background includes a Master’s degree in Applied Economics from Johns Hopkins University, where she developed a strong foundation in economic theories and applied methodologies. Her work aims to understand how cultural factors and economic principles influence consumer choices and behaviors.
Department: Department of Computer Sciences