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Liz McFall is a Professor at the University of Edinburgh, holding a Personal Chair in the Sociology of Markets and directing the EFI Data Civics Observatory. Her research interests encompass the sociology of markets, focusing on the intersections of cities, finance, and technology, particularly in the context of material culture. McFall’s work emphasizes the application of digital ethnography to examine the social, political, and economic dimensions of civic planning and placemaking. Notably, her research investigates historical and infrastructural connections in institutional investment and urban governance. McFall has published articles in prominent journals and has co-authored chapters in collections exploring market studies. She has also penned several books that analyze cultural economies related to insurance and credit spending. Additionally, as a founding co-editor of the Journal of Cultural Economy, she continues to contribute significantly to the academic discourse in her field, consistently engaging with emerging trends such as insurtech and the civic implications of data.
Department of Marketing