Dr. Lloyd Corder

Biography

Lloyd Corder is a marketing strategist, researcher, and professor specializing in integrated innovation. He has completed over 2,000 full-scale marketing research projects across numerous industry sectors. Currently, he serves as an adjunct faculty member at Carnegie Mellon University's Integrated Innovation Institute. Prior to this role, he spent 21 years as an adjunct professor of marketing at the Tepper School of Business, where he focused on marketing research, international marketing, and branding. Over a remarkable 35-year career, he has also been an adjunct communication faculty member at the University of Pittsburgh, Pennsylvania State University, and Chatham University. Corder was previously the vice president of marketing research at Ketchum Public Relations, one of the top public relations firms worldwide. His research has been published in various magazines and newspapers, including USAToday. He has authored 50 articles on business, marketing, and communications, along with several books and training manuals. His notable work includes the book "Snapshot Survey: Quick, Affordable Marketing Research Organization" published by Kaplan. He has received multiple prestigious awards in his field, including the Silver Anvil and Bronze Anvil awards for innovative research projects. Corder holds both M.A. and Ph.D. degrees in communication from the University of Pittsburgh and a B.A. from the University of Kansas.

Research Interests

Experience