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Lorri Veidenheimer is a lecturer in Marketing at Boston University's Questrom School of Business. With over 20 years of experience in marketing and new product development, she has a proven track record of developing and championing innovative product ideas that disrupt category norms. Her expertise lies in inbound marketing, lead nurturing, and the creation of memorable brands that resonate with consumers. Veidenheimer has successfully overseen projects that increased revenue and market share, including developing a scratch product line that rapidly gained a significant market share and won over 80 category awards. She played a key role in reversing a 25-year decline in market share for a prominent cheese slice brand through strategic marketing initiatives. Her focus extends to optimizing customer and consumer experiences, project management, and leading diverse teams to achieve business objectives.
Department of Law offers JD, LLM, and Master's in Study of Tax Law.