Dr. Louise Heslop

Biography

Louise Heslop is a Professor Emerita and Distinguished Research Professor at the Sprott School of Business, Carleton University, with a PhD in Business from Western University. She has an extensive background in marketing and has held various administrative roles at Carleton University, including Associate Dean of Social Sciences and Director of Graduate Studies. Her professional research interests concentrate on business strategy, particularly in the areas of consumer behaviour and decision-making, with a strong focus on country branding and image marketing. Heslop has published over 200 research works and has received significant funding for her research, chiefly from the Canadian federal government. She has instructed and provided keynote lectures in 20 countries and has supervised numerous graduate students. Her achievements include several prestigious research awards and a teaching award from the University of Guelph. Heslop has also consulted for various government departments in Canada and served on multiple industry boards and committees, reflecting her active engagement in the academic and broader community.

Research Interests