Generate a tailored SOP for Dr. Lu Zhang. Improve your application with a focused, well-structured draft.
Lu Zhang is a Professor at the Department of Hospitality Business at Michigan State University's Broad College of Business. With a PhD and Master's degree from the Pennsylvania State University in Hospitality Management, Professor Zhang has a robust educational background complemented by extensive research experience in hospitality information technology and marketing. His work analyzes consumer experiences in various hospitality contexts, particularly regarding technology acceptance and information processing. Professor Zhang's publications reveal a deep interest in the effects of corporate social responsibility on consumer behavior, the dynamics of online reviews, and customers’ perceptions towards hospitality services. His contributions to academic literature through numerous articles and studies highlight the interplay between hospitality management and emerging technological trends. Additionally, Professor Zhang is involved in teaching undergraduate and graduate-level courses, notably in information technology applications within the hospitality sector, making him an integral part of the Spartan community.
Department of Psychology