Dr. Luca Visconti

Biography

Luca M. Visconti is a Full Professor of Marketing at the Università della Svizzera italiana. His research interests delve into the intersections of consumption, markets, and culture, particularly within Consumer Culture Theory. He focuses on domains such as branding, luxury, storytelling, market vulnerability, and wellbeing. His works have been published in highly regarded journals like the Journal of Consumer Research and Journal of Marketing Management, along with contributing to various books and book chapters. With extensive teaching experience, he has held lectures at ESCP Europe and Università Bocconi and served as a visiting scholar at various esteemed institutions including the Leeds School of Management and École Supérieure des Affaires. He has also taken on leadership roles, including serving as the Dean of the Faculty of Communication, Culture and Society since September 2020.

Research Interests