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Luis Aguiar is an Associate Professor at the University of Zurich's Digital Society Initiative, with a focus on Management Economics and Digital Transformation. He has a significant background in economics, particularly in the context of digitization and online markets. His work examines the effects of technological change on firms, consumers, and markets, with a particular focus on digital media products. Aguiar's research has been published in prominent academic journals, including the Journal of Political Economy, Information Systems Research, and Marketing Science. He is also currently serving as co-editor-in-chief of Information Economics and Policy. His insights and research findings have been featured in various prominent news outlets such as The Economist, Wall Street Journal, Forbes, CNBC, and Billboard Magazine. Aguiar earned his PhD in Economics from Universidad Carlos III de Madrid and has held research positions, including a Research Fellow at the European Commission’s Joint Research Center in Seville, Spain. He also has extensive experience as a research associate at the ZEW Leibniz Center for European Economic Research in Mannheim, Germany.
Department of Law