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Lydia Ashton is an Assistant Professor in the Department of Consumer Science at the University of Wisconsin–Madison. She is a fellow at the Institute for Research on Poverty and serves as the assistant director at the Behavioral Research Insights and Experiments Lab (BRITE Lab). Her research primarily focuses on understanding the effects of inattention, fatigue, and hunger on economic decision-making through both lab and field experiments utilizing big data. Ashton's selected publications include works addressing topics such as food safety policies, financial literacy, and behavioral economics in reproductive health. She completed her PhD in Agricultural Resources Economics from the University of California, Berkeley, and holds a BS in Economics from Universidad de Monterrey.
Department: Department of Computer Sciences