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Dr. Lydia Yun is an Assistant Professor in the Department of Sport Management at Brock University. With a focused research agenda, her work aims to expand and advance the field of sport management through empirical testing of existing theories while proposing new conceptual frameworks. Her research generates actionable knowledge that informs strategic decision-making for leaders in the sport industry and contributes to the broader societal good by creating a positive impact through sport. Dr. Yun's primary research centers on corporate social responsibility (CSR) within sport branding environments. She utilizes diverse quantitative approaches, including experimental designs, AI-driven computational methods, sentiment analysis, and topic modeling, to analyze the psychological and behavioral responses of sport consumers. Her findings provide valuable implications for sport organizations seeking to enhance brand authenticity, promote socially responsible engagement, and foster supportive consumer behaviors. Overall, Dr. Yun's work contributes to a deeper understanding of consumer behavior within the important context of sport and its role in advancing social impact.
Brock University • St. Catharines, ON, Canada
Dr. Lydia Yun is an Assistant Professor in the Department of Sport Management, engaging in research and teaching.
This entry applies to the general Graduate Studies standard for departments such as English Language and Literature, History, Philosophy, and Sociology.