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Professor Lyle Wetsch has delivered 120 presentations and published extensively over the past decade in the areas of marketing, focusing particularly on digital marketing and its intersection with social networks. He is involved with the Gardiner Centre in the Faculty of Business Administration, where he has designed and oversees a comprehensive digital marketing program that includes industry-specific certificates and workshops across North America. His research and insights on digital marketing strategies have garnered him recognition at international conferences, demonstrating effective deployment of marketing strategies in organizations. His exceptional contributions to academia have been acknowledged with several awards, including the Hormel Teaching Excellence Award in 2013 and the Dean’s Teaching Innovation Award in 2012. Wetsch's pedagogical approach emphasizes interactive learning and practical application of marketing strategies, proving instrumental in shaping future marketers. His work has contributed to the academic dialogue on branding and marketing in digital contexts, making him a valued figure in contemporary marketing education.
Department of Business Administration (MBA program)