Dr. Lynda Ng

Associate Professor

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Biography

Lynda Ng is an academic focused on the intersection of media and communications, particularly in the area of public relations and strategic communication. Her research examines how digital media is reshaping public relations practices and the role of communication in society. She has a keen interest in the impact of social media on communication strategies and the effectiveness of digital storytelling. Lynda has published various articles in top-tier journals, exploring themes such as media ethics, the evolving role of public relations in the age of social media, and the implications of technology on communication. Additionally, she is involved in teaching and mentoring students in the field of communications, aiming to equip future professionals with the necessary skills and knowledge to navigate a rapidly changing media landscape. Her work contributes significantly to understanding the ways in which digital tools can enhance public relations practices and engage audiences in meaningful ways.

Research Interests

Requirements for University of Melbourne

Master Program
Requirements
GPA Requirement
Required:3
IELTS
Listening
Required:6
Reading
Required:6
Writing
Required:6
Speaking
Required:6
Overall
Required:6.5
TOEFL
Listening
Required:16
Reading
Required:16
Writing
Required:19
Speaking
Required:19
Total
Required:81
PTE
Listening
Required:60
Reading
Required:60
Writing
Required:60
Speaking
Required:60
Overall
Required:64
Prerequisites
Undergraduate degree in a cognate discipline (Computer Science, Data Science, or Statistics) MAST10006 Calculus 2 MAST10007 Linear Algebra At least 12.5 credit points of computer programming subjects
Application Checklist
  • Academic Transcripts
  • Graduation Certificate
  • Evidence of English Proficiency
  • CV/Resume
  • Statement of Purpose