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M. David Rice is an Associate Professor at the Schulich School of Business, York University, where he also serves as the Executive Director of the Future Marketing Institute. His academic focus is on marketing, and he specializes in areas such as data mining, marketing communications, and marketing research methodology. He has received multiple finalist distinctions for the Schulich Teaching Excellence Award across both undergraduate and graduate programs, specifically in 2005, 2006, 2008, 2009, 2010, 2013, and 2019. His courses include Marketing Research, Marketing Communications, and Marketing Models, where he emphasizes the importance of integrating technology into marketing practices to enhance communication and strategic methodologies. Through his work, he strives to advance the understanding of marketing and contribute to the academic community’s body of knowledge in this evolving field.
Schulich School of Business, York University • Toronto, Canada
Teaching various marketing courses with a focus on research and technology.
Department of Liberal Arts & Professional Studies graduate programs generally follow the Faculty of Graduate Studies (FGS) B+ minimum requirement.