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Maarten Boksem is a professor at the Rotterdam School of Management, Erasmus University Rotterdam, specializing in Neuroscience and Marketing Communication. His research broadly examines human behavior and the brain's orchestration of actions. Current projects explore the neural underpinnings of psychological processes, such as decision-making regarding cheating and deception, and the effects of these behaviors on societal economic costs. His work taps into the dynamics of cognitive control and individual differences influencing moral choices. Boksem employs naturalistic stimuli in brain imaging studies to gain insights into how viewers’ emotions and decision-making dynamics unfold while watching films, connecting intricate psychological mechanisms with real-world settings. Additionally, he investigates the human brain's response to cinematic narratives, exploring forecasting capabilities related to stock market dynamics and consumer behavior through neuroforecasting techniques. Boksem's interdisciplinary approach integrates neuroscience with marketing research, making significant contributions to the understanding of consumer behavior and decision-making.
Department of Econometrics / MSc Econometrics and Management Science.