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Maciej Szymanowski is an Associate Professor at the Rotterdam School of Management, Erasmus University Rotterdam. His research focuses on consumer behavior with a specific interest in modeling consumer learning and brand choice dynamics. His work includes the development of Bayesian learning models and the examination of private label branding strategies. Szymanowski has contributed to various academic publications, exploring topics such as cross-brand learning and product placement in marketing. He has actively participated in editorial roles and has played a significant part in advancing knowledge in marketing research through his editorial work in leading journals. He is dedicated to educating future business leaders and facilitating courses aimed at enhancing career skills for students at RSM.
Department of Econometrics / MSc Econometrics and Management Science.